Reference

Glossary

Plain-language definitions for terms that come up across Studio Insights, with links to every post tagged with each one.

Active Spender: A Roblox player who has made qualifying purchases totalling at least $9.99 anywhere on Roblox in the past 60 days. Used to qualify sessions for Daily Engagement Rewards.
ARPDAU: Average Revenue Per Daily Active User. A quick way to compare how well a game monetises its daily players.
Audience Expansion Rewards: The second half of Roblox Creator Rewards, paid for bringing new or reactivated players to Roblox. Requires an ID-verified account and a valid DevEx account.
Avatar marketplace: Where Roblox players buy avatar clothing, accessories, animations and bodies. Selling an item splits between creator and seller commissions.
Creator Rewards: Robux paid for engagement rather than sales, made up of Daily Engagement Rewards and Audience Expansion Rewards. Replaced Engagement-Based Payouts.
Daily Engagement Rewards: 5 Robux per qualifying player per day when your game is one of the first three an Active Spender launches that day and they play for ten minutes or more.
DAU: Daily Active Users. The number of unique players who launch your game in a day.
Developer product: A one-time, in-experience purchase on Roblox, usually a consumable or a permanent upgrade. The creator keeps 70% of the Robux spent. Read every Developer products post
DevEx: Roblox Developer Exchange program. Converts Earned Robux to real money once a developer hits the minimum balance and meets verification requirements.
Earned Robux: Robux earned from sales and rewards, as opposed to Robux bought. Only Earned Robux can be cashed out through DevEx.
Engagement-Based Payouts: The older Roblox programme that paid creators based on player engagement time. Replaced by Creator Rewards.
Floor price: The minimum price an avatar marketplace item can be listed for. Progressive share calculations use the floor as their starting point.
Immersive ad: A 3D billboard-style ad placed inside a Roblox experience. The format has its own eligibility, reporting and revenue rules.
Marketplace fee: Roblox's 30% share of Robux spent on passes and developer products. The creator keeps the remaining 70%.
MAU: Monthly Active Users. The number of unique players who launch your game in a month.
Pass: A permanent, one-time purchase that unlocks something in a Roblox experience, such as a game mode or ability. Like developer products, the creator keeps 70%.
Progressive share: An avatar-marketplace commission that rises above the 30% base as the item's price moves above its floor. Confirmed anchor points are 30%, 50% and 69%.
R6 / R15: Roblox avatar rig types. R6 has six body parts and older animation; R15 has fifteen parts and more expressive movement. Eligibility for the US 18+ DevEx rate depends on the avatar format a game allows. Read every Avatar post
Retention: The share of players who come back after their first session. Day-one and day-seven retention are the most common benchmarks.
Rewarded video: A video ad a player chooses to watch in exchange for an in-experience reward. Roblox provides the inventory and pays the creator a share.
UGC: User-Generated Content. On Roblox this most often means avatar items, accessories and clothing made and sold by creators.
W-8 / W-9: US tax forms required to join Roblox DevEx. US taxpayers file a W-9; non-US taxpayers file the appropriate W-8 form.